In an era of infinite scrolling, click-bait titles and periodic content, there is such a thing as too much consumption. We scan articles, become trapped in the cyclical clicking of recommended videos, look away at pop-ups and animated ads. It has ruined the way that we consume information because we no longer recognise or feel the impact of the words in front of us. We are distracted, impatient. We always have a hundred tabs open.
There is somebody watching the real-time stats each time we click on an article, everything is tailored to increase that click-rate. It is all about digital measurement, analytics, ROIs, nothing is created for the purpose of movement. It is about conversions, impressions.
Think about all of the articles that you read on a daily basis. How many lists do you scroll through? How many of them are significant? How many posts do you remember a week later? How many of them are repetitive? It is just the response to the response to the response.
Most people wake up and immediately scroll through their social media feeds. They scroll past images of corpses, political debates, atrocities, it turns into a subconscious effort to ignore and become detached from our own reality. Having the ability to scroll, to watch everything merge into one, to become impartial, is what extracts meaning from actuality.
We are desensitised, nothing surprises us, nothing makes us feel anything anymore.
(Image source: here)